Brand kit
Settled State brand kit
The logo, type, colors, and spacing we use everywhere — so labels, decks, and ads all look like the same company.
Logo
- Keep clear space around the logo equal to the height of the "S".
- Minimum width: 120px on screen, 1 inch in print.
- Never stretch, recolor, outline, or add effects to the mark.
- Place it on cream or a quiet neutral — not on a busy photo.
Typography
Cormorant Garamond
Headings and display lines. Light, generous, set in the forest green. Our logo uses The Seasons, a licensed font — Cormorant Garamond is the free stand-in for everything else.
Sizes: 48px page titles, 36px sections, 20px card titles.
Work Sans
Body copy, labels, buttons, and fine print. Regular weight, relaxed line height, deep brown on cream.
Sizes: 18px lead paragraphs, 16px body, 14px small print. Eyebrow labels are 14px uppercase with wide letter spacing.
Color
Deep brown
#5A2815
Body text, buttons, primary marks
Forest green
#39622B
Headings, eyebrow labels, section titles
Warm cream
#FAF7F0
Page background
Terracotta
#C26B3E
Accents and hover states, used sparingly
Spacing & layout
- Section padding
- 64px top and bottom (80px on desktop)
- Page gutters
- 16px on phones, 24px from small screens up
- Max content width
- 768px for text, 1152px for grids
- Heading to body
- 16-24px below a heading
- Paragraph rhythm
- 24px between stacked paragraphs
- Corner radius
- 10px on cards and buttons
The rule behind all of it: one idea per section, plenty of quiet space around it, and text lines short enough to read comfortably.
Voice
Plain, careful, unhurried
We describe what ingredients support, never what they treat or cure. Any material that makes a benefit statement carries the FDA disclaimer. No testimonials, reviews, or statistics we can't point to.
Read our story